Privacy Policy

Last updated: 27 July 2026 · Operator: Deplyra

Who we are

Anseya is an AI phone receptionist operated by Deplyra ("we", "us"). Anseya answers inbound calls on behalf of businesses that subscribe to it, and records the call, transcript and outcome so the business can act on it. This policy explains what we collect and why.

What we process

Call audio & transcripts of calls Anseya answers, and a summary of each call.
Caller details a caller chooses to give (name, phone number, and the details needed for the request — e.g. a job, appointment or booking).
Operator account data for the business using Anseya (business name, contact, settings).

Callers are told it's an AI

Every call opens by disclosing that the caller is speaking to an AI assistant and which business it represents. Anseya never gives clinical, legal or visa advice, and it directs emergencies to the appropriate emergency service.

Messages on WhatsApp

When a caller agrees to it, Anseya continues the conversation on WhatsApp on behalf of the business they called — to ask for photos of a job, or to send a quote the business has approved. We use the WhatsApp Business Platform for this.

What we obtain from WhatsApp: the phone number of the person who contacted the business, their WhatsApp profile name, and the messages exchanged in that conversation.
What we use it for: delivering that conversation to the one business it belongs to, and letting that business reply. Nothing else.
What we never do: we do not use it for advertising or profiling, we do not sell it, and we never share a conversation between businesses — each business sees only its own.
Starting a conversation: Anseya only messages someone who has already called the business. It does not message purchased or scraped lists.
Stopping: replying STOP ends follow-up messages permanently. Strictly operational messages about a job already booked may still be sent, and the confirmation says exactly that.

Message content is kept with the job it belongs to and deleted on the same schedule as the rest of that job's record, or sooner on request.

Special-category data

Some calls (e.g. to a healthcare business) may involve health information, which is special-category personal data under UK GDPR. We collect only what is needed to book, route or take a message, apply additional access controls, and retain it only as long as necessary for the business to act on the call.

Why we process it (lawful basis)

To provide the service the business has asked us to provide (performance of a contract), and our and the business's legitimate interest in handling calls reliably. Where required, the business is the data controller and Deplyra is its processor.

Sharing

We use trusted processors to run the service — a voice/telephony provider (to receive and transcribe calls) and hosting. They process data only on our instructions. We do not sell personal data.

Retention

Call records are retained for the period agreed with the business and then deleted. A business can request deletion of a call or of its account data.

Your rights

You may request access, correction, deletion, or restriction of your personal data, and you can complain to the ICO. Contact help@deplyra.com.

Contact

Deplyra — help@deplyra.com